Process and Systems This section looks at the processes and systems of your Sales and Marketing Our business would survive if we lost our two biggest clients * 1 2 3 4 5 We have a well-defined sales and marketing process for acquiring new clients or new business * 1 2 3 4 5 We have a system to measure advertising and promotion response rates * 1 2 3 4 5 We have a written marketing plan 1 2 3 4 5 We use an effective electronic client relationship management system 1 2 3 4 5 Our literature - both professional and sales - reflect the image of the quality of our business 1 2 3 4 5 We have well-recognised branding 1 2 3 4 5 We have well trained professional staff 1 2 3 4 5 We have the agility to respond readily to changes in the market 1 2 3 4 5 We have an effective website which is updated regularly 1 2 3 4 5 We are planning to further integrate e-commerce into our business 1 2 3 4 5 Process and Systems
